THE CAPACITY FOUNDATION WEBSITE AND SHOP
I was invited to take a critical look at the website of the Capacity Foundation – a charity based in Mold, North Wales, which works to end dependency on international aid in Malawi, East Africa.
The client thought the site was looking a little jaded and that it would benefit both from a makeover and from the addition of new content.
First impressions were that the home page was very long, while other sections of the site were almost bare.
I suggested relocating much of the original home page content elsewhere and instead using the page to focus on what the Foundation is and does.
Reducing the content allowed texts to be better spaced and judicious editing helped make them more readable.