DOMAIN NAMES

DOMAIN NAME SEARCH & REGISTRATION

Domain names have to be obtained from registrars: companies accredited by ICANN, the Internet Corporation for Assigned Names and Numbers.

You can register the domain yourself or get someone else (e.g. a web designer) to do it for you.

I generally use Hostinger to register names, because I also use them to host my websites. You can check domain name ideas and availability using Hostinger’s domain checker.

If your ideal name has already been taken, I’m happy to explore other options with you.

Note that prices vary between different top level domains (TLDs; such as .com, .co.uk, .online) and also that special offers are usually for the first year only (make sure you check the renewal price before committing yourself; £5 for a fancy-sounding TLD might seem like a bargain for 12 months, but £30 every year after that might not!).

Your domain name and website are yours, not mine

Although I usually register domain names for my clients and create their websites, I do not consider either the names or sites to be my property, so you will own your domain name and your website.

In the case of the name, it is usually more convenient for me to register it – and to pay the relevant fee – and there is the advantage (as some see it) of the client’s name not appearing on the Whois register (something that can also be avoided by paying for privacy protection).

If I register it and you want to take your business elsewhere at some point, then I won’t charge for handing it over; if you’d rather register the domain name yourself, that’s fine with me (registering it via Hostinger, although not essential, will make life a bit easier when setting up the site).

Getting the right domain name

When thinking about a name, consider issues such as length (shorter is better), ease of spelling and pronunciation, and how memorable it’s likely to be.

Bear in mind that your domain name won’t just be your website address, but will be used as an email address and on promotional materials such as business cards, flyers and even on vehicles.

If you want to use the name on social media, check that it’s not already being used as a Twitter handle etc. If it is, think about the implications and whether there are other options for you. If it’s not yet being used on social media, then grab your social media profiles as soon as the domain name is registered.

 

For an overview of the relationship between websites, domains, hosting and the internet, see my blog post: If websites were houses on Internet Street.