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A GUIDE TO SEARCH ENGINE OPTIMISATION *

The letters SEO, meaning search engine optimisation, on a computer screen.

Note: Text revised and updated June 2024 WHAT IS SEO? Search engine optimisation (SEO) is the process of getting a web page to show higher up in organic search results – that is, the results which appear naturally in response to a search query rather than those shown because they’ve been paid for. Put simply, […]