Although my business is all about WordPress websites – hosting, designing and caring for them – I’m happy to cast my critical eye over any site.
Your website is an essential part of promoting your business; if it’s not working well, then you should be wondering why.
So let me ask you a question: how would you describe your relationship with your site?
Would you say …
1 – You’re head-over-heels – you love it; it’s all you hoped it would be, and the bond is as strong as ever; OR
2 – You’re concerned – it’s not really what you’d expected; things aren’t quite right and the edges are starting to fray; OR
3 – You’re disappointed – it’s clearly not working out; it’s high maintenance and you’re more or less ignoring it.
Here’s another question: how do you know whether you should be feeling head-over-heels, concerned or disappointed?
Because unless someone who knows what they’re doing looks at your site, there’s a good chance that you’ll be oblivious to what’s going on and that problems will be missed.
In recent weeks, I’ve come across:
– a site which is taking far too long to load because large images are presented via a slider;
– a site where really useful information is hidden in a place few visitors would think to look;
– a site on which many page headings are unreadable because they’re in a light colour and the associated dark background image is missing; and
– a site where the footer text on mobiles is crammed into a single, narrow column.
– a site inviting visitors to complete a non-existent contact form;
Part of my work is about helping people see their website with fresh eyes. The process starts with a free website assessment, which checks a number of key performance indicators, including:
– Speed: how quickly does your site load and can it be faster?
– Structure: is your site logically structured and does your navigation work?
– Readability: is your content easy to read and to understand?
– Layout: does your site work properly on desktop, mobile and other devices?
– Contact: how easy is it for people to get in touch with you?
Your website is important. If you’d like to improve your relationship with it, get in touch with me.
